We returned to Retail Design Expo 2016 with a new interactive installation exploring creative collaboration.
The concept centres on interfaces activated and controlled by the audience. Visitors are invited to place a selection of everyday objects – a box, a plant, a smartphone, a coffee pot – from a shelf onto any of four sensors to trigger bespoke film content and accompanying soundtrack layers.
Each film has been created by a different designer, offering their individual response to a specific object for an insight into our various disciplines and the people working within them. The markers correspond to our four main areas of expertise – digital, graphics, interiors and strategy – and the content for each object changes to reflect this, triggered wirelessly by embedded radio-frequency identification (RFID) tags.
Though the technology itself is simple, the installation’s impact comes from the wealth of original content and surprising interactions. Some films are comical, others more serious meditations on the creative process. Together, they illustrate how we can create character and compelling storytelling from any given starting point.
By playing with different sequences of objects, participants can exercise their own creativity by ‘remixing’ the visuals and audio, creating layered montages that explore the agency’s people, processes and creative spirit.