Steve Cyr's quest to and through SIN CITY reads like a fairytale. A far cry from the glitz and glamour of Las Vegas, Steve had a modest upbringing in a small town in Kansas. The son of a Howard Johnson Hotel operator, the plan called for Steve to get his hotel degree at the University of Nevada Las Vegas, then go back home to run the family business.
This plan ended and WINNING STREAK began during Steve's final year of college when he was one of only a handful of students to get an internship at Barbary Coast, taught by none other than casino mogul Michael Gaghn. Gaghn -- immediately recognizing Steve's passion for the casino world -- allowed the exceptionally aggressive (and barely legal) 21year-old to lie on the catwalks with binoculars to watch the players and the action. It was this inside perspective that fueled Steve's HUNGER FOR THE CASINO INDUSTRY.
Steve enrolled in every course that would provide a greater understanding of the mathematics of casino games and the psyche of the players who play them. Now he was the guy who knew both sides -- SERVICE AND STRATEGY. It was this winning combination of education and experience that would set Steve
up to be the most successful casino host in Las Vegas and other gaming resort Cities.
In 1991, Steve joined one of the world's biggest hotel franchises, Park Place
Entertainment He began as a slot host at Caesar's Palace and was quickly promoted to senior host at the Hilton. In his nine-year career at Park Place Entertainment, there was not one month when Steve wasn't the LARGEST PRODUCING CASINO HOST.
He is credited for having brought some of the biggest players and winning $33 million for the Las Vegas properties. Steve was in demand among players and casinos. His reputation as the premier high roller host prompted the creation of ISC Consulting, an independent consulting company that would provide greater flexibility to Steve and his clients. Named after his successful host number from his days at the Hilton, ISC is a network of professional casino hosts who pair players with properties all around the world. ISC customers range from well-known celebrity gamblers including Michael Jordan and Larry Flynt to the most private whales in the world.
For a young kid who came to Las Vegas with no juice, Steve Cyr is now the guy
with all the juice, marketing Las Vegas' fantasies to the rich and infamous. Steve has been featured in over thirty television shows ranging from ABC's 20 20, Montel Williams, Discovery Channel, Travel Channel to name a few. Always in demand and highlighted in various publications including Cigar Aficionado, FHM, Details; Las Vegas Life named Steve as their best casino host in '02; a title he continues to hold today.
Steve received the ultimate gift when Huntington Press chose to document his
life's accomplishments in the controversial book Whale Hunt in the Desert by Deke Castlemen. The book, now in its 2nd edition is not only a bestseller, but required reading for all Cornell University's Hotel Administration students.
Steve resides in Las Vegas. When he's not working, he enjoys spending time with his fourteen year old daughter Savanna.