The Center for Public Health Practice and the APHA Health Communication Working Group present the latest webinar in the Health Communication Matters Webinar Series:
Shifting the Narrative: The Role of Social Media in Public Health Communications
Thursday, March 10, 2016
This webinar will present on the increased importance of social media platforms such as Facebook, Twitter, Pinterest, and Instagram as a means of discussing topics of interest related to Public Health issues. The topic of interest here is the theme of vaccination. Broken into two presentations, researcher Jeanine Guidry will first lead an exploration on the role of social media in public health communications, using visual social media in vaccine-themed discourse. Then, Renee DiResta, co-founder of Vaccinate California, will discuss the effects of anti-vax groups on social media and how through "opposition research" one can help inform public health community experts to better understand the tactics of the opposition, and learn how they themselves can leverage these platforms to get pro-immunization messages to key audiences.
After this webinar, participants will be able to:
- Discuss the current state of social media and the role of visual social media in health communications.
- Analyze the use of visual social media in vaccine-themed discourse.
- List at least one strategy of anti-vax groups on social media channels.
- Describe ways that the opposition uses these channels for legislative advocacy.
- Discuss strategies to engage the silent majority who vaccinate.
Jeanine Guidry, academic researcher at Virginia Commonwealth University
Renee DiResta, co-founder of Vaccinate California
Questions? Want to learn more about upcoming events in the Series? Please visit: sph.berkeley.edu/health-communication-matters-webinar-series