As a main sponsor, adidas traditionally delivers the official FIFA World Cup match ball. Together with TBWA\Chiat\Day, our teams in Stockholm and LA produced a 360 experience to reveal the 2014 ball with a blast. The idea was to let people see the world from the perspective of the ball, dubbed Brazuca by the Brazilian public. Combining live-action 360 and VFX for the very first time, this pioneering interactive film puts users amidst the action to see famous players take the ball for a first spin (without seeing the cameras and crew, which we carefully concealed in post).
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