A series of TVCs for Volvo Lebanon tells the story of "Mr. Lonely" who follows the rules of the road in Beirut where ignoring them has become the norm. The large social change campaign "Only The Lonely" encourages people to reassess their own behaviour when faced with a surprisingly simple alternative.
Credit
Director: Qian Shi
Concept Design: Callum Strachan
Animation: Callum Strachan, Duncan GistCompositing: Qian Shi, Shelley Revill
3D Artist: Johannes Sambs
Sound: Steve Nolan
Producer: Fritzi Nicolaus
Production company: rumble & Mystery box
Agency: Interesting times
Client: Volvo Lebanon
