Configurators are all about increasing the interaction between the customer, the product and the company. Without having any direct contact with the company or any employees, a customer can interact with the company’s products, trying different combinations and comparing options. Enhancing the customer experience is a method of giving the customer an augmented and deeper relationship with a brand, which supplies them with a reason to choose a specific product. Configurators are a tool which allows companies to create a unique experience the customer will remember through the increased interaction created. Customers instinctively compare new experiences and judge them accordingly – their expectations are measured through this comparison. Configurators provide an opportunity for companies to provide customers with customisation, flexibility and interaction.