Peter Sandman, world leader in risk communication, discusses the three different types of risk communication:
1) Outrage management- when community outrage exceeds the actual risk to their health and the environment.
AIM: In these situations you want to calm people down.
2) Precaution advocacy- When community outrage is less than the risk warrants (ie they're not upset enough!).
AIM: In these situations you want to rile people up, so that they take proper precautions.
3) Crisis communication- when the community is upset, but their outrage is proportionate to the risk.
AIM: In these situations you want to manage people's outrage, and to channel it constructively.
About Dr Peter Sandman
Creator of the “Risk = Hazard + Outrage” formula for risk communication, Dr Peter Sandman is arguably the world’s preeminent risk communication advisor. He has worked extensively in USA, Europe, Asia and Australia. His unique and compelling approach to managing risk controversies is delivered through actionable theory, illustrated with endless examples from his 40+ years of worldwide consulting.
This video was taken at a 1.5 day workshop in Sydney in February 2016, presented specifically for environmental regulators. The event was organised by EPA NSW, in collaboration with GHD.