I started OWC because it was difficult for me to get to a local store to upgrade my own Apple. On top of that, it was very, very expensive to do so. And it drove me to, number one, do my own upgrades, but share that information and offer these upgrades so that others could benefit the same.
I think customers have an incredibly high expectation of us — and that’s a good thing! Our customers expect to be delighted, they expect to be informed, and they expect to get what they need and have that thing work… until they don’t need it anymore.
We empower our customer to take their technology further, and ensure that the investment they made a couple years ago doesn’t have to be thrown out the door and recycled for something new. Y’know technology is great out of the box, but we have solutions to make it better. And even a Mac from a few years ago… when you kick it up to 8GB, 16GB, 32GB of memory, put an OWC SSD inside, connect some external storage… they’re better than what you buy off the shelf new. I mean, it’s a great thing to be able to upgrade your system, and have these upgrade options available.
Reliability in our products is so important, and such a focus… everything that we do… leads to the reliability of the product. So we test every hard drive that we put in it, and there are many that don’t make the cut. And we test again, check the reliability, and if we need to make an adjustment, we make an adjustment. When you go to plug it in, it needs to work. The cable that goes to the machine needs to work. The power supply needs to work. The drive inside the case needs to work. It all has to come together, and if any part of it fails, then we failed.
Other World Computing recognized that there was another way, a better way, to supporting the needs of customers with Macs out there.
I get excited because I see the future… I mean we continually take more and more control of our engineering, and our design. So our products are truly really becoming our own and unique in the space. I feel like we always pushed the envelope, but now we actually have the resources to push it even further.
Where a lot of people say things can’t be done… we’re here to make sure they do get done because they’re solutions our customers need and we’re proud to provide those.