Presented by NeverGroomed.com
NeverGroomed.com offers skiers an elite collection of handmade skis designed to perform in the wildest mountains and most demanding conditions. By embracing the labor-intensive craftsmanship of smaller, independent brands, NeverGroomed is making fresh tracks in an industry dominated by mass-produced skis. This is the story of just one of our brands.
In 1996, Mike Parris worked as a robotics engineer at Carnegie Mellon. While he developed technology used on the Mars rover expeditions, his friends began building custom skis that would allow them to ride the terrain Jackson Hole had to offer. Mike pitched in with his mechanical expertise now and then to help design the equipment and process, ultimately leaving behind his career in robotics to create handcrafted skis that would forever leave a mark on the ski industry.
Igneous Skis was founded by Mike's friend, Adam Sherman, and is now operated by Mike Parris in Jackson, WY where he customizes only 100 pairs of skis each season, carefully tailoring each pair entirely by hand.
A short film by WZRD
We Zeroed in on the Reality of our Dreams is our mantra and we aim to help clients and stories realize their full potential. WZRD is a full-service production company specializing in content production for commercial and documentary on both broadcast and digital platforms.
Jason Maupin of NeverGroomed
Editor & Cinematographer
Phil Hessler & Ian Avery-Leaf