Mandated by Sid Lee Architecture in collaboration with Ivanhoé Cambridge, MASSIVart - under Arthur Gaillard's artistic direction - redefined the aesthetic vision of the W Montreal restaurant. Art purchase and artists curation allowed the place's identity renewal bringing international press to get its eyes on the project.
Montreal artists brought their creative know-how to the project, making the restaurant's clients discover a whole new definition of restauration. Bonar, Jason Wasserman, Jason Cantoro, Jean Labourdette, Kevin Ledo, Labrona, Other, Scaner, Alan Ganev, Stikki Peaches, WIA all participated to the artistic evolution of the restaurant.
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Highsnobiety.com / highsnobiety.com/2016/03/09/inside-etre-avec-toi-montreal/
designboom.com / designboom.com/art/w-montreal-etre-avec-toi-restaurant-montreal-quebec-01-07-2016/