BizTechDay Seattle 2010 - Dave Schappell
In the digital marketplace, the most effective price is no price at all, argues Anderson (The Long Tail).
Savvy small business entrepreneurs are now raking it in with new ways to charge their customers. From freemium model (offering free while selling the premium features for a cost) to recurring pricing, these new billing models are slowly shifting the way we charge our customers.
Learn from Dave Schappell, Founder & CEO of Teachstreet.com:
His story and challenges in defining and implementing his revenue model for his customers
what should we be aware of when defining and implementing own own revenue model:
What TO DO or NOT TO DO when introducing new revenue model/pricing structure