Shot and Edited by David "Dro" Rosario for

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Popular icon, artist, business mogul and author JAY-Z and Eric Hadley, GM Bing, reveal of one of the most iconic images from the campaign, a page from JAY-Z’s book DECODED unveiled in the most surprising of locations. This unveiling will be succeeded by his fan’s global decoding of the book to take place from now until November 20th.

DECODED will be released November 16 from Spiegel & Grau, an imprint of the Random House Publishing Group. Be part of this bold new chapter at

October 20, 2010
The Orchard at Delano South Beach
1685 Collins Avenue
Miami Beach, FL 33139

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