SmashingConf Oxford 2016 - Hannah Donavan

Not too long ago, it seemed like big data and collaborative filtering were going to solve our desires for discovery and inspiration. At the same time, platforms dedicated to new methods of self expression – music, writing, video etc. – have matured, and their new forms of content have become mainstays of our culture.

Today, content companies are adapting to become digital products, and tech companies are learning to make content. How does a product designer navigate this changing landscape? What are the answers to questions like “humans vs. computers”; “pro vs. user-generated content”; and “opinion vs. democracy”? This and more will be answered through case studies, experiments and of course, stories. Come to learn, stay for the fun :)