2017 Shorty Awards Winner — Audience Honor in Business to Business
Created entirely with stock footage from Dissolve, This Is a Generic Presidential Campaign Ad reunites the team behind This Is a Generic Brand Video.
As the 2016 presidential election cycle progressed, dozens of candidates released their campaign ads. And though there were a few differences from the left wing to the right, they had a lot in common. Some of their predictable, formulaic approaches to video editing drew comparisons to our own all-purpose corporate promo, This Is a Generic Brand Video, written by Kendra Eash: dissolve.com/generic.
We didn’t think it fair that media commentators had to reference our corporate video — why not give them an actual generic campaign ad? So we asked Kendra to provide her wry, absurdist take on presidential promotion. The result is a blatantly pandering, verbally vacuous piece of political parody.
See and license the clips used at dissolve.com/gpca.
Read more on our blog at bit.ly/presidentialplatitudes.
Voiceover by Bobby Butler.
Music: “Gateway (instrumental)” by Sleevenotes, bit.ly/slvntes, and “Storm Brewing” by Mark Petrie bit.ly/strmbrew, both licensed from Audiosocket.
To publish or broadcast this video, contact firstname.lastname@example.org, or tweet us at @dissolve. Media outlet? Grab the media kit at bit.ly/gpcamediakit.