As I'm not entering the MOFILM competition, I decided to do a spoof of advertisements and do my own take on the slogan, "Refresh your world". For this reason, I allowed the ad to be longer than the MOFILM guideline for 30 seconds, so as to allow the story to develop in a humorous manner, rather than rush things as I have quite a detailed plot.
Pepsi is targeting young adults as stated in their brief. For this reason, I decided to focus on people in their early 20's who are old enough to have started a job, and have responsibility, bills and boring routines – yet who are also young enough to still be able to play around and enjoy their youth.
As Pepsi want to be perceived as energizing and stimulating, I strived to maintain the video's energy levels high by cutting longer action-sequences into shorter, jumpy cuts and by using upbeat music. The music is sampled from Soundtrack Pro and therefore royalty free. The video follows my storyboard almost exactly. In the feedback to my second assignment, I was told to vary my shots more, as well as to introduce the product earlier in the ad, so these are the only changes from the storyboard.
Pepsi stated in their brief that they want to be a catalyst of change. For this reason, I depicted the soft drink itself as the catalyst that changed the various happiness-draining characters in the protagonist's mundane life, into bouncy, entertaining characters that make him happy instead.
I planned on using 3 different actors from the beginning but opted to use the same actor for all 3 characters in the end as it enhanced the spoof-aspect of the ad. I also chose to play with stereotypes and exaggerated characterization to remind the audience that it is a spoof and to keep them smiling as they watch. The end result is that, despite it not being a serious ad, it still achieves the same as a serious ad would - it sells the product.