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Having established a great working relationship over the years on other commercials, Loco and Hot Cakes Creative teamed up once again to co-create the latest campaign for Amigo Loans. For the first time in the brand’s history, the Claymation-style character interacts with a real world, live action environment. In each ad, the borrower actor takes a journey and is unwittingly saved from a hazard by the quick actions of their Amigo guardian.
Loco provided a full-service Creative Development, Production, VFX and Post Production solution for the client. Our team handled everything from Pre-Production including actor, voice casting and location searches, through to direction and filming. Meanwhile our Post Production team took care of Character R&D, 3D build and animation, VFX, editing and grade, as well as delivery for broadcast, online and print distribution.
Amigo’s previous campaigns had featured a plasticine model and stop frame animation in a white studio space. Our creatives worked hand in hand with our cg department to develop a fully rigged 3D version that was true to the character's original charm but also evolved to interact with the real world. You can picture our creative director Danny acting out the Amigo man’s movements by jumping off office furniture and strutting down the street. To help the animators along the way, we also cast a stand-in to wear a morph suit and be filmed alongside our actors as they walked through the street scenes. Once the shoot and CGI were complete, our VFX team were able to seamlessly blend our character into the live action, whilst our sound design team added the spot effects to further bring him to life.
For more information about Loco’s full-service production, animation and postproduction services, click here:
Client: Amigo Loans
Agency: Hot Cakes Creative and Leap
Agency Creative: Kevan Kelsey
Creative Director: Danny Coster
Producers: Jen Reznick, Saša McCartney
Production Crew: Lee Bamsey, Nathan Sheppard, Craig Jones, Kerry Green, David Kennaway, Rosy Thomas, Mark Everett, Antony Bariades, Clare Farrell, Frankie Delooper, Elvis Scanlon, Emily Ledger, Liam Hawe, Thierry Volant, Paul Oxley
Post Production: Tony Lee, Lee Bamsey, Jon Davey, Aidan Taub, Emily Ledger, Liam Hawe, Olly Wade, Danny Coster, Bence Varga.
Colour Grading: Kenny Gibb, Jon Davey
Cast: Aidan O’Callaghan, Danielle Kelly, Derek Aidoo
VO: Charlie Baker
Sound Design: Leap and SNK Studios