Produced by the "Video as Marketing for Waste Diversion" (VaMWD) TGIF project, this video is a pilot / example public service announcement (PSA) to explore using advertising and outreach techniques to encourage waste diversion.
The video uses visual humor without dialogue to leverage opportunities to be displayed on various kiosks and screens around the UC Berkeley campus.
Read more about:
* the "Video as Marketing for Waste Diversion" (VaMWD) TGIF project- tgif.berkeley.edu/index.php/170-vamwd
* The Green Initiative Fund (TGIF) at UC Berkeley - tgif.berkeley.edu/