The NEW Forest is an exploration of time and scale. With new techniques (such as Google Earth or drones) we increasingly familiarise ourselves with the view of earth from above. From this perspective, one could see the planet as a sculpture, or a canopy as a canvas. For the NEW Forest, trees will be planted in a specific arrangement, selected by the colours of their leaves and their corresponding foliage. As the forest ages, a design will slowly arise. By 2216, the forest will be fully-grown and an aerial perspective will reveal a souvenir from the 21st century: a flashy logo saying “NEW!” Each season shows different colour combinations, generating a new NEW! logo for years to come.
The site for the NEW Forest is a plot of land of 100 hectares (approximately 180 football fields) on Flevoland, a man-made island in the Netherlands. The project will be orchestrated by Staatsbosbeheer (The Netherlands Forestry Commission) as part of the development of the ecological head structure.