This video for Apple & Pear Australia Ltd is made simple and unbranded so the viewer can focus on having takeaway knowledge that anyone can use in their daily lives. It’s easy to follow script can take anyone as young as five years old to 60 or older into an informative journey about apple and wax. It’s amazing how much information a simple video can pack in under 60 minutes. Although taking the informative route as an animated video concept is like threading the fine line between producing a generic educational video and a fully engaging awareness video, we managed to capture the key points of apple and wax in a presentation that everyone can relate to. Simply, this video is something that anyone will remember the next time they pick an apple from either a farm or the grocery store.