Abstract: Jiří and Jan will briefly discuss the history and recent development of Czech startups: cases of huge success and massive failures. They will present the major players since 2000: their characteristics, strategies, market shares, mergers and acquisitions. Our speakers will elaborate on Czech e-commerce market today (leaders and losers). They will tell us what to sell on the Czech market, what to avoid and what the prices are. Jiří and Jan will paint a picture of a Czech customer, giving us his most important characteristics and preferences. Afterwards, they will discuss the future of local e-commerce focusing on: market saturation vs continued growth and auction vs e-shops vs other forms of e-commerce. They will also describe changes in shopping habits. Finally, they will show a little bit of behind-the-scenes e-commerce: technical solutions used in e-shops, auctions and classifieds, as well as the technology enabling mobile e-shopping.