The rebrand of crime-drama channel, 5USA.
It rained everyday!
Live-action and design produced by Momoco.
Creative Director Nic Benns
Producer: Lucie Graves
Directors of Photography: Nathan Lewis, Mike Bennett, Billy Richards (aerials), Karl Watkins
Production Manager: Kate Glover
Thanks to all the actors and crew who travelled across America!
Art Director: Miki Kato
Animators: Nic Benns, David Bauer, Svenja Frahm, Andrea Braga, Jim Fisher
Client: Viacom / MTV
Creatives: Jody Malam, Alun Constable