We design sites for a myriad of devices with varying connection speeds. More and more, we’re discovering the importance of fast page speed. Even 100 millisecond delays in load times negatively impact user experience and conversions.
The problem is, making a site fast and lightweight is often at odds with other design goals—like creating visually immersive experiences or meeting all of an organisation’s rich-media ad requirements. While a stripped-down site with no images, set entirely in Arial, is certainly going to be light, it’s not going to accomplish all of our client’s business goals.