So you’ve designed a great product, fixed a stack of usability problems and spent a fortune on marketing. The only problem is, people aren’t using it. In this session you will learn how to get your users to do what you want them to through good design, human psychology and a touch of mind control.


Andy Budd is one of the founding partners at User Experience Design Consultancy, Clearleft ( As an interaction design and usability specialist, Andy is a regular speaker at international conferences like The Web 2.0 Expo, An Event Apart and SXSW. Andy curates dConstruct (, one of the most popular design conferences in the UK. He’s also responsible for UX London (, The UK’s first dedicated Usability, Information Architecture and User Experience Design event.

Andy has helped judge several international design awards such as the BIMAs and currently sits on the advisory board for .Net magazine. Andy is the driving force behind Silverbackapp (, a low cost usability testing tool for the Mac. Andy also wrote the best
selling book, CSS Mastery ( and occasionally blogs at

Never happier than when he’s diving some remote tropical atoll, Andy is a qualified PADI dive instructor and retired shark wrangler.

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