Insights from top advertisers, marketers and media buyers; as well as consumers confirm the power of promotional products as a preferred advertising and marketing medium.
Advertisers and ad agencies love promotional products because they are tangible advertising that can touch consumers on a personal level, both intellectually and emotionally. Promotional products take up space, demand to be interacted with and are a physical representation of the companies whose logos they carry.
Promotional products are key branding tools that advance brands by creating unique brand experiences and leaving long-lasting impressions. By captivating and engaging a broad spectrum of target audiences with advertising and messages they touch, see, taste, hear and feel every day promotional products deliver a higher rate of brand recall, recognition, referrals and return on investment than other media.
Consumers love promotional products for their ability to touch their lives and hearts in useful, fun and meaningful ways.