BOING REFRESH 2016 - TEASERS

Better together. Peanut butter and jelly, milk and cookies, weekends and sunshine: lots of great things become even better when you put them together. Boing and LUMBRE came together and this is the result.

Boing is part of Turner Broadcasting’s cartoon empire and sister channel to Cartoon Network and Boomerang. It currently airs in Italy, France, Spain and South Africa.

Working closely with the Boing team, we based the new campaign based on the idea of “Better Together.” When the Boing logo enters the scene, it mixes the characters and props together to create a new situation that is much more fun and interesting. By sharing, the Animadz™ reach a new level of excitement that is greater that the sum of their parts.

We modernized and redesigned the Animadz™, created a launch campaign to introduce viewers to the new character designs, built a full on-air identity, planed an odd-air identity, orchestrated original music and an audio logo, wrote a new channel tag line, and updated the logo.

CREDITS:

Client: Boing - Turner Broadcasting System

Brand Communication and Creative Director: Marcio Cortez Meléndez

Senior Art Director: Filippo Giacomelli

Senior Presentation & Production Manager: Fabio Boninu

LUMBRE:

Creative Director: Sergio Saleh

Executive Producer: Pablo Encabo

Account Manager: Jeff Keisel

Art Director Lumbre: Adriana Campos

Producer: Fátima Requena

Director: Federico Dams (Charlie Studio)

Art Director: Federico Dams

Character Design: Federico Dams, Rodolfo Melián, Andy Cambiasso, Darío Becher

Storyboards: Rodolfo Melián (Charlie Studio)

Graphic Design: Federico Dams, Andy Cambiasso, Darío Becher

CG Supervisor: Hernán Caratolli, Martín Mangiafave

3D Lead: Julián Cooke

Modeling/Texturing: Hernán Caratolli, Martín Mangiafave

Rigging: Hernán Caratolli, Martín Mangiafave

3D Character Animation: Hernán Caratolli, Martín Mangiafave

3D Effects: Julián Cooke

Lighting: Hernán Caratolli, Martín Mangiafave, Julián Cooke

Compositing: Hernán Caratolli, Martín Mangiafave, Julián Cooke, Fede Dams

Additional 3D: Silvestre Rendón, Darío Becher, Damián Stricker

Original Music & Sound Design: Emilio Haro, Gabriel Barredo