The Super Bowl 50 Host Committee, E2k and SAP turned to Britelite to design and develop the most technologically advanced fan experience in Super Bowl history. Dubbed the “Feature Activation”, Britelite designed and developed motion-capture interactive games, curated design and content for a 50′ fan wall, and provided the comprehensive back-end foundation for Super Bowl 50’s Fan Energy Zone.
During the 9 day event we hosted 17,000+ users from 7 countries and 34 US states. Our fan activations were featured on national broadcasts and publication such as Forbes. The Fan Energy Zone was regarded as the most technologically advanced football experience in the history of the Super Bowl.