Client: Capcom Entertainment

Ramping up to the release of the videogame "Dead Rising 2," i am 8-bit Productions concepted and executed a series of events, culminating in the final, pre-launch installation in Los Angeles on the infamous Sunset Blvd. Since the game offers players over 200+ implements for zombie killing, fans were given the opportunity to shop at GREENE'S HARDWARE, a ONE NIGHT ONLY pop-up store in which you could "purchase" rocket launchers, chainsaws, handguns, grenades, and mayonaise (yes, mayonaise).


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