This talk took place on March 29th at the San Francisco Public Library as part of the Type@Cooper West program's lecture series. This series is co-sponsored by SFPL, home to the Grabhorn and the Harrison Collections. The recording is made possible by generous support from Adobe Typekit.
Many typefaces available to us today are not stand-alone designs, but were introduced as inventive solutions to very specific problems of type manufacture, typesetting restrictions, or printing issues. As those designs become part of the overall typographic landscape, it’s easy to forget how closely connected they are to the original problem, or how much potential there may be to explore solutions to a new problem. Looking at some now-classic typefaces, we’ll see how they turned out the way they did, and hopefully encourage some fresh responses to newer challenges.
Dan Rhatigan worked as a designer and typographer for 15 years in Boston and New York before moving to England in 2006 for graduate school at the University of Reading. After receiving his MA in Typeface Design, he spent 7 seven years working with Monotype as researcher, type designer, and eventually Type Director. He now lives in New York City again, where he works as an independent type designer and consultant.