You cannot be a great leader without being a great persuader. Persuasion is a part of a leaders life everyday. We are always persuading customers, employees, investors, the media even people in our personal lives.
So how can you become an outstanding influencer? This video will give you important rules that help turn anyone into a powerful persuader.
Bob Berkowitz is a principal at The Dilenschneider Group, a New York based strategic communications consulting company.
Everyday, he helps people ranging from Prime Ministers to CEOs to entrepreneurs and authors communicate and persuade more clearly and with greater authority.