Censorship For Cancer | Case Study

For the first time Instagram’s censorship became a new media to spread a breast cancer prevention message. We created an Instagram campaign: Censorship For Cancer. We asked all women to censor their photos with the waving hand emoji and add #TouchThem to say how important early detection is.

★ Chairman & Cco: Enrico Dorizza ★ Ceo & Cco: Sergio Rodriguez ★ Creative Director: Paolo Cesano ★ Art Director: Stefano Fraone ★ Copywriter: Riccardo Froscianti ★ Account Executive: Francesca Vita ★ Digital Strategist: Giorgia Crepaldi ★ Editor: Luca Fornaciari ★ Digital PR: Hill+Knowlton ★