This session sets the foundation for how communication with the public has changed as a result of new resources, tools, and work/lifestyle changes. With the emergence of telecommuting, conference calling, Skype calling, and working non-traditional hours, there is a need for public outreach to adapt in order to capture the interest of busy people. This session will target the new media tool/tools that are best-suited for basic communications with the public.
View our webinar: CALPACT WEBINAR SERIES: NEW MEDIA TOOLS FOR STRATEGIC COMMUNICATION
This series will provide opportunities for participants to learn how to strategically use new media and social media tools like Facebook, Twitter, and YouTube in their organization to communicate with stakeholders and target audiences; enhance community organizing efforts; raise awareness about public education campaigns; and to communicate with and influence policymakers on a topic area/issue their organization cares about.
For more information visit: calpact.org/courses/online-archived-courses.html