Joanne Reeves of Brand New gives a testimonial about the value of SigPrint's family business roots.
GLM produced SigPrint's main Welcome video in early 2015. Looking to enhance production value without adding production cost, we integrated testimonial interviews into the shoot plan, which originally only called for staged scenes with the clients. Not only did snippets of the testimonials make it into the final video, but it provided enough good content that GLM, one year later, was able to remind SigPrint of the valuable spoken content preserved in the can and after a little editing, 7 new expanded testimonial videos were created, which also tapped extra b-roll from the original shoot.
Essentially, SigPrint achieved 7 new videos without the need for a new production shoot day.
That's just how we think.
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