Description: This session will discuss the main principles for digital marketing, the behavior of the legal consumer and the different channels they use to engage with a law firm online. The focus will be on audience, engagement and outcome and what strategies firms can use to reach their target audience, engage them and convert those individuals to leads/contacts and ultimately new clients.
Speaker: Adam Chubak and Ryan VanElslander
Adam Chubak, Brand Development Strategist, FindLaw, a Thomson Reuters business
Ryan VanElslander, Senior Client Development Consultant, Findlaw, a Thomson Reuters Business
Sponsored By: Thompson Reuters