EveryBODY is the third in a series of creative retail projects connected to the study of inner and outer expression via, and beyond, retail. In 2014, The Beauty Project provided a thought-provoking exploration of the definition of beauty and what it means in our society. In 2015, Agender challenged existing preconceptions of gender in fashion and retail, by presenting fashion, beauty and lifestyle pieces free from any gender directives, for everyone to wear.
Following my collaboration with Selfridges and Norbert Schoerner on The Beauty Project, we teamed up again to create DEP videos and a 360 film to challenge stereotypes in fashion advertising – presenting a cast of women chosen for their strength, personality and presence – together and in movement.
Production Company: Kiosk Productions
Photographer: Norbert Schoerner
Film Producer: Oz Thakkar
Choreographer: Wayne McGregor