In the spring of 2003 we released a video called Spring Jam. To our humble surprise, it took the magic industry by storm. It started a trend and shaped a new generation of magicians. Card flourishes have since evolved into a visual art of their own with appearances in commercials, television and films from all over the world. A burgeoning community of artists are constantly pushing the limits of what can be done with a deck of cards and a few of the best in the world have been captured for the rebirth of Spring Jam, Cardistry in White.
SJ2010 was produced in collaboration with Allan Hagan, Chris Hestnes, Erik Jansson and Jordan Lapping and filmed on the set of Papercuts in Trondheim, Norway.