We developed a first of its kind court projected Keno style game for 5 Halftime shows at Philips Arena for The Georgia Lottery & the Atlanta Hawks, engaging fans through our proprietary random number generation system, Gener8tor.
This is a great example of how to use court projection to create amazing branded activations that truly transform a venue.
- 18,000 fans were able to participate via text submission
- Included: On-Court Participants, Dancers, Live MC and Parachute Drop
- Fans' e-mails were captured, generating thousands of leads for reengagement!
“The KENO! activation allowed us to monetize our projection system in an entirely new way. Through their mobile devices, fans were able to participate in the exciting KENO! action on the court, resulting in our most engaging text activation to date!"
- Peter Sorckoff, Chief Creative Officer and SVP Marketing - Atlanta Hawks
Client: Georgia Lottery
Team: Atlanta Hawks
Executive Producer: Andrew Isaacson
Creative Director: Hemu Karadkar
Production: Nicholas Molo, Aaron Lane
Animation: Ray Castillo, Tyler Haywood, Mike Fix, Luis Gonzales, Freddy Morales, William Salas
Design: Jose Guardado, Eileen Hau, Mike Fix
Editing: Josh Sneider, Parker Wilson
Sound: Matt Davis
Music: Cheryl Roger