WELLNESS SUMMIT 2010, KEYNOTE 4: Integrating Personal & Global Wellness: The Future of Luxury by Dr Jem Bendell
The levels of stress many of us feel arise in part from the economic and cultural systems that also create the stresses experienced at a global level, in the world economy, international relations and our planetary biosphere. Our personal need for relaxation, reflection and rejuvenation, mirrors the need at a global level for rejuvenation of both our societies and our planet. As people become aware of multiple interconnections, between body and mind, people and nature, self and other, the individual and the collective, this generation and the next, so they are increasingly seeking more holistic forms of healing and well-being. This notion of wellness recognises the extended nature of our selves, where we cannot be truly well within a sick society or environment. The implications for wellness services, from the social and environmental quality of operations through to brand messaging, are immense. Existing trends towards more responsible and sustainable luxury goods provide pointers to how consumer demand for more responsible and sustainable wellness products and services will rapidly grow. Drawing from his forthcoming book, Dr Bendell explains how changing attitudes worldwide are already impacting on luxury goods and services, and what these shifts will mean for a more holistic approach to wellness in future, which integrates concern for the individual and global. He provides some examples of wellness services that are embodying this approach, and how to begin systematising your own effort to become part of this future.