True Intention follows the collaboration between the artist Linda Nordfors and the packaging company BillerudKorsnäs. Billerudkorsnäs' brand is reflected and transformed through Linda and the process results in a future lab at The Museum of Science and Technology in Stockholm. This is a close and sincere story of an art and business collaboration for a sustainable future. The mission engages a large number of local artists, craftsmen and entrepreneurs in a small town in Sweden.
True Intention mirrors a synergy between art, philosophy, entrepreneurship and organizational development. Through the camera lens, we see the future being shaped – here and now.
The film is directed by Ronnit Hasson.