Directed by Michael Cox and shot by Matt Cox, the production makes heavy use of 3d Post production to achieve it’s result. However this didn’t stop the production having a cockpit set constructed based on a concept design by Darren Roach. The ad was shot on a Panasonic AJ-HPX3000 to utilise the extra colour space which would aid in the heavy compositing work. Background plates of the launch pad were shot as stills from the airport control tower at Brisbane International Airport. Mission Control was shot in a blue screen studio, with the background environment built in 3d and composited in.