Before the world confused fame for mastery.
Before young designers were lost in the black hole of on-line portfolios and a million design sites.
Before the number of clicks and followers determined your worth, we used to learn about masters of design through their work on the street, in stores or through a small number of carefully curated design magazines and annuals.
Today, almost all of those magazines and annuals are gone.
But those masters were — and continue to be — the ones we look to for inspiration. Not only because of their remarkable work or enormous talents, but because of their tenacity — and an endless desire to reinvent themselves. The word "retire" never even crossed their mind.
These two short films represent the first of a series of conversations with such masters.
These two masters never ran dry on ideas or patience. Despite insanely busy schedules, they never turned us down, the inheritors of their craft. And we continue to be inspired by them every day. Today, our own hope is to expand upon the vision they established.
We thank ADC Hall of Fame laureates Deborah Sussman and Seymour Chwast for allowing us to create these brief portraits.
With over a century of experience between them both, they never put fame before mastery.
And in these films, it shows.