The brand acronym produces probably the most sought-after products when it comes to functional outerwear. And co-founder Errolson Hugh is probably the most sought-after designer when it comes to functional outerwear.

Keeping their production very limited to ensure the highest standards in quality, acronym is huge in Japan and only can be found at a few selected speciality boutiques throughout Europe. Besides there own brand acronym also serves as a design and consulting studio for the likes of Italian jacket pioneer Stone Island.

We caught up with Errolson at MADE to talk about his work, his life, Berlin and much more. As we expected he turned up all in black. Details in matt black. Of course.

Luckily his answers weren't that dark. The contrary, he's actually a nice guy. ;-)


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