Realeyes have developed emotion measurement that can identify ads which sell and those that don’t with 75% accuracy.
We partnered with Mars Inc and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success. We created the largest Sales-linked emotion data set in the world by combining Realeyes emotions data with Mars Inc single source sales data, and leveraged our SEWA research to create effective predictive models based on that database.
We were able to distinguish between ads that sell and those that don’t with 75% accuracy. Successfully identifying emotional behaviour signals which together predicted an advert’s sales lift across all the product categories and markets tested means emotions can definitely be linked to advertising effectiveness.
We unveiled our results alongside Mars Inc at the annual I-COM Global Forum for Marketing Data and Measurement.