Sian Townsend, Director of Research at Intercom, describes what the Jobs to be Done (JTBD) technique is, how it can be used to design products, and presents case studies to illustrate how JTBD has been applied at Intercom.
This is the story of how I spent the last 2 years using a technique called Jobs to be Done (JTBD) to research and design products at a fast growing startup called Intercom. 2 years ago, I'd never heard even heard of JTBD and was skeptical that it was anything truly innovative. Now, everyone at Intercom is focused around JTBD. In this talk I'll take you through what JTBD actually is and how we've used it to design products with great success at Intercom. Finally, I'll share some insights about how you can get more out of the basic technique by learning from Intercom's experiences.
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