Cassie is an engineer at a company that sells rad custom-made helmets online. She loves her job, but there's one big problem. Every time somebody wants to install a new app or service for the business, like for analytics, marketing, or data warehousing needs, Cassie's the one who has to build (and then maintain) the integration! This is tedious and time consuming, and she'd much rather spend her time building cool stuff for the actual product they sell. Good thing there's Segment, the customer data platform that developers and analysts love for its elegant API and extensive partner ecosystem.