An adult genre coined by Directer/Producer Christopher Cumingham, and first seen in his GirlsIMetAt.com project in early 2010. Nu Fetish is a unique and rather young genre of erotica, which snowballed into a form that is defined more by its contributors/creators than by its consumers. It is a form of amateur pornographic film which creatively cycles around the individual's desire. Often it is created by women, with some exceptions (e.g. Christopher Cumingham), and it has an emancipatory and often artistic quality to it, as the entire production is usually done by one person. Female collaborations within the Nu Fetish scene have been done as well. Who exactly consumes Nu Fetish on the net, is still an unclear demographic as very little information is available. It is assumed that creative people are interested in this form of erotica.