Thomas Ingenlath joined the swedish car manufacturer Volvo in 2012.
Since then he worked on bringing Volvo back to it’s scandinavian roots and it’s heritage as a design oriented, iconic and pioneering brand in the automotive industry.
When in 2015 the new XC90 had it’s premier, Volvo showed the world it’s approach playing a leading role in the future of premium cars and of course and that there will come a lot more in the future.
This year the 2 new models Volvo S90 and V90 where launched and it’s German premier took place during the „Techno Classica“ motorshow in Essen. AD.LIPS was asked to produce a film together with Mr. Ingenlath where he will explain the 2 new models and introduce his favorite features on both cars.
The film was used as an opener for The „Volvo Klubb90 Tour“ which had 10 stops throughout Germany, where Volvo introduced the 2 new models to a selected audience including, dealers, customers and the press.
production: AD.LIPS #production_network
agency: TAS Emotional Marketing GmbH
camera 1/edit: Dustin Janczewski (Captured Heroes)
camera 2: Timm Gillner (Trust 'N Try)