Social Media Wall got a lot of buzz at the 2016 International Builders’ Show! It was selected as a Product Finalist for Most Innovative Building Product and also recognized by the Multifamily Forum in their “30 for 30” presentation of the top products to see on the show floor. This video shows images that we curated directly from the show floor onto our booth Social Media Wall from Twitter posts using #IBSVegas.
Social Media Wall is an engaging, ever changing display of shared customer experiences about a community, created through the integration of both traditional marketing and consumer generated social media content. The builder encourages home shoppers to use a hashtag and then curates the images onto the Wall.
Both the builder and the consumer generate the displayed lifestyle content. This shared creative process fosters an ongoing, engaging “tradigital” experience that directly involves the consumer.