Pack2Go (Europes biggest convenience food packaging association) tasked me with creating a viral animation called Indispensable Packaging, that had humour at its heart whilst explaining the importance of food-service packaging within society today. Through a series of amusing character scenarios involving cheeky squirrels, muddy puddles and a date at the dentist, we captured illustrated food service packaging’s role to play with regards to convenience, hygiene and safety and how it positively impacts our lives. I wanted to keep the focus clearly on the packaging itself. To do this we created scenarios where these items were missing and how they impacted on the characters life.
Produced at Bliink
Concept, Design & Animation: Simon Armstrong