DNDi (Drugs for Neglected Diseases Initiative) tasked us with conceiving a visual way to highlight and communicate a new initiative they were currently trialing called the Drug Booster Initiative. Trying to cut down the cost and development time of creating new drugs for low incentive markets, the Booster innovatively creates a consortium of pharmaceutical companies that for the first time work together through the DNDi in collaboration. We created a four minute film that distills the complicated science and structure into a visually rich and informative piece that enabled the DNDi to share their great work with the world.
Produced at Bliink
Concept, Script, Creative Direction, Design and 3D Animation: Simon Armstrong
Additional Design: Sam Murdock
Compositing and 2D Animation: Joao Richa