Cycle Of Life
"Lucozade Energy = energy for every body"
30 Seconds Super16
An old man is struggling to ride his bicycle up a steep hill when a jogger overtakes him up the hill with ease. The old man reaches for his bottle of Lucozade for refreshment, then rides off again with the same sense of struggle as before.
This commercial for Lucozade was entered into the Kodak Student Commercial Competition 2003, and went on to win first prizes for Best in Brief & Best Overall categories.